It’s safe to say that existing customers are what keep your business going. Sure, new customers are always the motivation but the end game is to achieve customer loyalty so that you can count on them for word-of-mouth to gain new customers and create long-term relationships.
Unfortunately, many businesses fail to achieve this because (among many reasons) they may not realize how easy it can be when they have the right communication methods in place.
Enter the virtual phone system.
Now, you may not think that a customer’s calling experience has much impact, but when you focus on how to optimize it, you can create a call management system that will help foster customer loyalty using a virtual phone system and its beneficial features.
So, how can a virtual phone service help you do this?
Automate your call flow to make your phone system work for you
First, you want to set yourself and your team up for success.
Having an automated service that can direct callers to the right agent is an important step towards customer loyalty. Automating your call flow lets you focus on what happens during the call instead of dealing with how to get the caller to the right person to begin with.
Use an auto attendant, custom prompt menus, and ring groups together to create a trifecta of virtual phone system features that are sure to make your customer’s calling experience a positive one.
Create a sense of ‘round the clock availability
Loyalty starts with trust. The best way to build that trust is to be consistently available.
Whether it’s with a multitude of communication methods (web chat, online resources, etc.) or having access to your business communications at all times, even when you’re out of the office, the details matter in the long run.
Voicemail to email is a great way to stay on top of messages and improve response rates. Also, having a virtual phone system means that you can make and receive calls using your business phone number right from your cell phone so you can take care of your customer’s most urgent issues, professionally.
Loyalty grows with better customer service
When your customers are happy, it’s easier to turn them into loyal customers. One simple feature can help you maintain the reliability that encourages loyalty and retention.
Call forwarding keeps your calls coming in regardless of any downtime you may be facing in your office. If your phones go down at one site, use a virtual PBX to redirect calls from your desk phone to a mobile phone or alternate extension in a matter of seconds.
Caller’s won’t hear a busy signal and they will still be able to reach a live agent who can help answer their questions without any sign of malfunctions.
Use a local dialing packet for a sense of familiarity
When most people receive a call from an 800 number or an unfamiliar area code, they’re hesitant about answering. Think about it, how often do you pick up a call from an 800 number?
Instead of having your customers face uncertainty and risk missing the chance to get in touch with them, invest in local dialing packets. This makes it more likely for customers to answer your calls and also makes it easier for them to remember your business number.
When you make it easier for customers to get in touch with you, you’re reducing any extra effort it may take to find you, which increases the likelihood that individuals will continue reaching out to you for your products and services.
A Different Virtual Phone Service
FastPBX offers a virtual phone service that was built with the business owner in mind. This scalable communication technology helps entrepreneurs and small teams stay connected with each other and their customers by promoting clear, seamless communications.
We help you focus on the best way to stay in touch with your customers, giving you the most opportunity to grow your business, as well as customer loyalty.